Fri, 11/15/2013 - 08:57 — Gina Aimey-Moss

Rihanna Releases Dark 'What Now' Video

Today Rihanna released the highly anticipated music video for her single 'What Now'. This time around she explores her dark side, rocking two "red carpet goth" looks. 

Rihanna in 'What Now' video

Rihanna in the 'What Now' music video

Through the course of the eerie yet beautiful video she's alone in an empty warehouse, where she gives us some "exorcism-type" choreography.

As the Bajan pop diva explained in her behind the scenes featurette: "Everybody's probably expecting a narrative type of video, a love story of some sorts or something really soft and pretty. It is pretty and kind of soft, but it's really a little demented." See the video below.

'What Now' is the sixth single off of Rihanna's 7th studio album 'Unapologetic' and was co-written by Bajan-Brit singer-songwriter Livvi Franc.

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